The characters of video game Transformers will now be available on mobile phones. Hasbro Properties Group, the intellectual property development arm of Hasbro, Inc. has signed a global licensing deal with Glu Mobile, for this. As part of the multi-year deal, Glu will create and distribute games and other content for mobile phones. The first wave of titles will be tied to the July 4, 2007 release of the action movie Transformers from DreamWorks and Paramount Pictures. The film will be directed by Michael Bay, with Steven Spielberg and Hasbro’s Brian Goldner as the executive producers.
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