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The Director of Fantasy Products guides a team of Product Managers tasked with the creation and maintenance of CBS SportsLine‘s award-winning Fantasy games and services.
In concert with her staff, the Director will guide and manage the existing product line’s lifecycle strategy to build a growing and enthusiastic base of customers and clients.
Essential Duties and Responsibilities:
– Develops a “Product Roadmap” which includes:
—- A competitive analysis assessing a given product’s position in the marketplace.
—- Detailed financial forecasts accounting for all aspects of product lifecycles.
—- A definition and description of metrics for assessing progress.
—- A marketing plan for product promotion and product bundling opportunities.
—- Technical specifications with detailed product requirements for product development.
—- A post-mortem product lifecycle analysis assessing performance.
– Presents proposals and reports back results to interested parties within CBS Digital Media and CBS Corporation.
– Collaborates with a wide variety of functional areas within SportsLine including sales, business development, marketing, engineering and operations to develop and provide product definitions, which are responsive to customer needs and market opportunities.
– Seeks and assesses marketplace opportunities for new partners, for building alternative distribution channels and for developing new product opportunities.
– Maintains and enhances relationships with organizations such as: the PGA TOUR, MLBAM, MLB, the NFL and the Fantasy Sports Trade Association.
– Manages staff to align personnel and corporate goals.
Supervisory Responsibilities:
Manages two Product Managers and two site Producers.
Qualifications:
Candidate should have experience with online content or online application development as well as training in or experience with consumer products and product management.
Education/Experience:
Must possess a BA/BS in a related field such as Marketing, Software development, Communications, Engineering or Computer Science. MBA preferred. Experience in sports or sports-related content a plus.
Contact Info: Send resumes to employment@sportsline.com
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