Adult Education For Cellcos

This is the best feature on mobile adult content that I’ve come across for a while — it mentions all the hyped up ideas but adds the counter-arguments as well. For example, pornography drives adoption of all new technology but mobile phones have been doing perfectly fine…mobile adult content will be a huge revenue earner in the next few years but “one of the striking things about the new interest in mobile adult content is that there’s little public proof of its ability as a revenue generator”.
It points out that a lot of the problems with revenue-sharing and shy carriers can be solved by going direct-to-consumer and having the carrier make money from data traffic, which I think is probably the best way to go.
Martijn Broersma, director of content company The Mobile, thinks that mobile video streamed over the networks is not the next big thing, but rather mobile TV over a broadcast network. He said it would be three or four years before there was any return on investment.

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