Some Marketers Are Using Portal Gimmicks To Attract Women

The site has casual games, TV-like video, a “community” and the other accoutrements we now associate with portals and niche content sites alike when it comes to wooing women. The twist? It’s not a media site or a content play — it’s a marketing site for Dove or Nike or even Oral-B. The story is about pulling in women with purchasing power but is it off base to wonder if traffic goes to sites literally designed as ads, what happens to the ad-supported sites relying on those visitors?

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