Scripps’ Second Broadband Channel: Bath Design

Who knew…well, apparently Scripps did. It is slated to launch the second of its slated 10 broadband channels, this one on bathroom design. The first one, HGTV KitchenDesign, launched Jan. 15.

The new one, called HGTV BathDesign, will stream one- to 10-minute videos on bath design, will repurpose some 80% of its content from the Scripps cable networks and use content originally created for the site for the other 20%.

Up next for Scripps: a Food Network-branded broadband site in the fourth quarter and a DIY-branded site in 2007.

Related: @ Media Week: Scripps Continues Transformation Into Interactive Media Company

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