PBS Affiliate CET Launches Ad-Supported Video Site

This is creating some buzz in the public broadcasting community in U.S.: Greater Cincinnati’s educational PBS member TV station, CET, has re-launched its Web presence as an ad-supported on-demand video site. Unlike CET television, the website does not fall under FCC guidelines barring advertising.

“We anticipate the site to maintain its noncommercial feel and look,” said Susan Howarth, president and CEO of the 52-year-old CET. In light of this, Howarth added that the 501c3 nonprofit organization will be selective in its acceptance of ads on the new CETconnect.org site.

BusinessCourier: Funding for the site to date has come from Procter & Gamble and the Schiff Family Foundation…

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