m-Wise To Deliver Thumbplay Content In The Us

New York-based Thumbplay Inc., a direct-to-consumer mobile entertainment company, has selected m-Wise Inc. to deliver its mobile content to customers in the US. Thumbplay’s mobile content business is based on a direct-to-consumer subscription model. It has worked very well in the European content market, estimated at $4 billion. The agreement between m-Wise and Thumbplay is based on shared revenues and professional services. m-Wise will deliver Thumbplay’s content like ringtones, wallpapers, and games to its US customers.

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