AirPlay Network, a new SF-based mobile gaming and application company founded by Morgan Guenther, former president at TiVo, will introduce a lineup of mobile games tied to live TV broadcasts. While watching TV, subscribers could use their cellphones to compete against others in “real time” by predicting plays in sports, choosing winners on reality TV shows or picking answers on game shows.
The first product, AirPlay Sports, is due for release in the fall to coincide with the start of the professional football season. An NFL-related AirPlay game, for instance, would ask cellphone quarterback’s to predict the offense’s next moves as the real game unfolds live on TV.
On the board of AirPlay: Tom Rogers, now CEO of Tivo. I wouldn’t be surprised if Airplay ties up with Tivo for some sort of gaming app. AirPlay is backed by $4 million from Redpoint Ventures and cellphone technology provider Qualcomm.
BW Online: To play the games, users will have to pay a monthly subscription fee (details are still being worked out, but it will be between $4 and $5)….But AirPlayTV might, at a later point, become ads-supported as well.
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