Audio Interview: Technorati CEO Dave Sifry

At the PC Forum last week, I had a detailed chat with the irrepressible Dave Sifry, the CEO of blog search engine Technorati. For us bloggers, Technorati is a site/service we love, and love to hate when it doesn’t work. It has had more than its fair share of ups and downs, but over the last six months, the service has stabilized. It has slowly developed some semblance of a business model, through syndication deals with sites like WashingtonPost.com and others, and of course, contextual ads.

And then, the speculation that it could be bought out by Yahoo or Google, to kickstart their own blog search efforts. But Sifry sidetracked that question when I asked him.

When I asked him about whether Technorati could become a business intelligence tool a la Factiva, he said that the opportunity in the consumer market is much bigger.

mp3logo1.gif You can download the audio interview here (25 min., 5.7 MB).

Related:

Inability Of Big Search Engines To Index Blogs Quickly Opens Door To Small Companies

Technorati Gets VC Dollars

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