This is interesting, if only because Google is taking Yahoo head on in the soccer/football community: It has tied up with Nike to quietly launch Joga, a football community site. As the site says: “Joga is about getting to know your fellow fans; creating games and clubs; accessing athletes from Nike; and enjoying video clips and photos (you can even upload your own).”
Google is leveraging Google Video in seeding the service…in Joga, it is allowing users to upload videos. Also, on Google Video, search for “Joga” and this is what you’ll get.
Keep in mind that the Football world cup is being held later this year, and Yahoo is the official partner, along with Adidas. So this is a way for the respective rivals, Google and Nike, to develop buzz the unofficial way.
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