Musicians Vie For Mobile Success

MySpace is running a competition for a band to have a song released as a music video on the Verizon Vcast service, and also made into a ringtone and ringback tone. This was announced a month ago and the competition has garnered 4,033 entrants, with 15 being selected to go forward to being voted on by the MySpace community around the world. “The five bands to receive the most votes will be announced on the Calling All Bands page on MySpace.com on 24 March. But the final choice will be up to Verizon and MySpace.com, with the ultimate winner to be announced on 29 March…In return the winner will be required to update the contest page on a regular basis with blog entries, photos and videos but will get Verizon services and devices worth $3,500 for a year as part of their prize.”
It’s a good chance for the winning band, mostly for the exposure on MySpace (so the runners up do just as well). The recorded song will be availalbe to Vcast customers, which Lewis Ward of International Data Corporation estimates is only 500,000 people, compared to 51.3 million Verizon users in total, and 300 million in the US. It’s probably better advertising for VCast, getting details of the service in front of the entire MySpace community…