MobiTV has a stand at the Contenido Movil conference since they plan to move into Latin America (no deals finalized yet, but I was assured there would be announcements in the near future). I spoke to Assaf Tarnopolsky, director of business development, who made the point that technologically much of Latin America was a couple of years behind the US…and MobiTV launched in the US a couple of years ago.
Nicholas A. Montes from AG Interactive said that it would take 12-24 months for decent penetration for mobile video to see a return on investment, and for this reason a lot of mobile video will be repurposed content. He said it’s expensive to shoot mobile video and there is no return at the moment, but if you’re one of the first entrants you’ll get the mindshare and marketshare to grab a lot of the market when it takes off.
Fox Sports has an interesting strategy…Edward Derse, director of emerging networks at Fox Sports Interactive Media said that due to the small penetration of video capable handsets throughout Latin America a straight revenue share deal with the carriers would not give a good enough return on what the company consideres very valuable content. So it’s selling the rights to broadcast Fox footage of games to carriers bundled with the TV ad sales the carriers buy.
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