I’ve been talking to people at the Contenido Movil conference and there are some general themes coming to the fore… A conference on the Latin American market is needed, in fact is overdue, and this conference has been a good chance to meet people and make contacts. A big complaint is that the presentations and panels have mostly been little more than infomercials for the speakers. Or, in the case of one of the last panels for today on mobile games, for Qualcomm’s Brew platform. This is not really the speakers fault, they’ve been given time to talk (even before a panel) so naturally they’re going to talk about their companies unless there’s a lot of restrictions placed on them. And sometimes there’s nothing they can do…when a panel moderator asks a question like “how has EV-DO improved your business?” there’s little leeway. People have said they came here to learn about the LatAm market and they haven’t learned anything in the presentations…I suggest that the organizers get tougher next year and get more analysts and so on. Still, as attendee said, it only takes one good contact to pay for the trip and everyone seems very happy in that regard.
On the Latin American mobile content market in general the mood in the presentations and talking to the attendees is that the market is still “in diapers”, in the words of one presenter. There seems to be two perceptions — one, that the LatAm market is very basic and there isn’t any opportunity, or two, that the LatAm market is very basic but in a cultural sense is begging for mobile content. At the moment the networks need to be improved to support the delivery and it’s very difficult to get the price point down to where it’s affordable (producing video for mobile is relatively expensive in that it has to be continually produced and released), but if those obstacles can be overcome the market will explode because mobile content is the sort of thing most latinos want. That’s the view I subscribe to, but I’m not alone… Latinos consume and share things differently to the western markets but a lot of the mobile content is stuff they would buy.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post