Blog Post

Slingbox Phobia: Fear Of Place Shifting; Affects TV Execs, Advertisers (sub. req.)

If you’re a regular reader here, you already know what the Journal passed along to its readers today — TV execs are stressing about the potential effects of place-shifting technology like the Slingbox (described as “particularly disruptive”). For instance, what’s the effect of someone watching their home TV long-distance and skipping the local programming and ads? Meanwhile, as video streaming and downloads expand, so do attempts to make sure only viewers in certain areas see only the programming intended for that area — and are the only ones who can. Slingbox defeats geocoding since it relies on watching your own TV, which, in turn, gets TV execs even antsier. Albritton Communications SVP Jerald Fritz says revenue sharing would be one solution, suggesting that might take litigation. Sling Media CEO Blake Krikorian says he hasn’t had rev sharing discussions.