News Corp. Sibs MySpace, The Sun Tie Up For “MySun”

One of the first major applications of MySpace features to a completely different News Corp. property could be atThe Sun. According to Guardian Unlimited, early plans call for a MySun community powered by MySpace software. MySun users would be able create their own web pages, share photos and video, etc. The report says the News Corp. subsidiary that owns both The Sun and The Times decided the latter’s older audience wouldn’t work as well. Just take a look at The Sun’s home page to see why it might be the better fit. (Via BuzzMachine)

Rafat: Zach Leonard, the recently-appointed digital media publisher of Times Newspapers UK (part of News International, of which Sun is a part too), touched upon these synergies and hooking up MySpace with The Sun, in an interview with me two weeks ago…more here

Comments have been disabled for this post