Blog Post

Mobile Music Topmost On Sony Ericsson’s Agenda

What is foremost on the strategic agenda of Sony Ericsson? Mobile music. It sees “mobile phone as a reliable digital music player” and so its overall content strategy is centred around music-related content and other similar applications. Walkman series of mobile phones is the latest addition by Sony Ericsson. To say the least, music has become the top most criterion in the development of Sony Ericsson phones.