“Blog King” Calacanis: Traffic To Some Blogs Has More Than Doubled SInce AOL Buyout

First, a formal portrait in Wired and now Newsweek dubs Jason Calacanis “AOL’s Blog King” for a q-and-a. No hope of keeping him in check after this. Some excerpts:

– “AOL has this incredible machine that the right property can plug in to, and make back whatever they spend on buying something incredibly quickly. They promote it for a couple days on the home page, and all of a sudden there’s a couple of thousand more users or, in our case, more page views … In two or three months, we’ve had a lot of our sites go from 10,000 or 20,000 pages a day to 50,000 pages.”

– “I say to my bloggers that the day [AOL] tells me what to do is the day I leave, and the day I tell you what to blog should be the day you leave. I don’t think I’m The Man at all. And I think we’ve changed the culture of AOL a little bit. I think you’re going to see AOL become a very transparent company.”

– “The scoreboard for me is always earnings. When I see people basing the scoreboard on something else, I realize that they’re not real entrepreneurs.”

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