$1.25 Is The Sweet Spot For Mobile Music

That’s according to the Usable Products Company, which surveyed more than 1,000 people in “ten key US cities” on their attitudes to mobile downloads.
“The study revealed many key findings,” stated Scott Weiss, CEO Usable Products Company (UPC). “First, consumers will reject music services that charge more than $1.25 per music download to multiple devices such as mobile phones and MP3 players. Second, 25 year-olds and younger are the target demographic for media downloads…Our findings are a wakeup call to Verizon and Sprint, among others, who charge far too much for media downloads to multiple devices.”
As expected, teenagers were far more likely to download ringtones with “42% of 14 to 17 year-olds report downloading ring tones at least once per month. However, only 21% of consumers 25 and older report equally frequent ring tone downloads”.
The survey found that “56% of survey respondents either have no interest in, or will not pay extra for multiple device music downloads”…which of course means that 44% do have an interest in downloading music to multiple devices. As ever, service and price are likely to decide whether a mobile music service will be successful…(via Ringtonia)
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