USA Network Launches a Social Network; Communites Around Its TV Shows

This is certainly a first by a TV network, even if not sure why it makes sense: USA Network, now part of NBC Universal, is launching its own online social networking hub, called ShowUsYourCharacter.com.
The site will allow users to create profiles, upload video and, most important for the network, gather in fan communities for series like “Monk,” “Nashville Star” and “The 4400.”
The site is tied to USA’s “Characters Welcome” branding campaign, which is meant to create a distinct identity for the general entertainment network.

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