Wap Oneline USA has partnered with Spodradio to launch mobile radio and mobile podcasting into Latin America.
“Having being working with Mobile Content delivery for Latin Americans for past 3 years we have a very good pulse on the market,” said Tim Saarela, CEO of Wap Oneline USA. “There are no other markets where music in general would be more important. And the good thing is, Latin America is one of the fastest growing regions for mobile content.”
Along with the radio stations (of which there are more than 100) spodradio sends visual information; Artist, songtitle, pictures, CD covers, discographies, news, voting and so on. There are also the podcasts, which users can subscribe to and listen to without going through the PC.
“Spodradio software can be implemented directly to handsets or operator portals and the services can be sold for a subscription fee including a data rate package.”
This could be the best way to launch mobile music in Latin America — companies which base their business model on selling full-track songs over the air face an incredibly tough battle…most people will simply copy the songs from their computers. A reasonably priced subscription radio service could do very well, especially if there is a way to connect the phone to a car system or home entertainment system. Latinos tend to be very social…
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