Online News Business Still Not “Paying Its Way”

The State of the News Media annual report from the Project for Excellence in Journalism is out for 2006, a mix of content analysis, data from other organizations’ surveys and sometimes patronizing commentary when it comes to online. An excerpt:
“… while revenues were continuing to grow rapidly, just how far the Web has to go financially to compete with the old media was also becoming clearer. The Web still does not appear to be as desirable a medium for advertisers as what it is replacing. …The biggest questions remain those that touch the bottom line. Online journalism, in 2006, is still young. Like an adolescent, it is learning what it can do. It is even making a little money. But it is still not really paying its own way. And it isn’t entirely sure what it will be doing when it grows up.”

The most useful element of the report might be the collection of charts and tables.

The Journal’s take.

Comments have been disabled for this post