Mobile ESPN Goes International

ESPN is expanding its business internationally, targeting Canada, Europe and Latin America. “Mobile ESPN Publishing Worldwide distributes ESPN content to more than 200 handsets and 30 carriers in 20 countries on six continents and in four languages.” It will include “a variety of content-rich offerings, including sports news and information, video, ringtones, wallpapers, wireless Internet sites, and short messaging services (SMS)”.
Regional details:
Canada will get video highlights on all three operators through an affiliation with QuickPlay. Operators Bell Mobility and Telus Mobility will also offer “a full suite of services, including data applications, games,wallpaper, ringtones, and an ESPN wireless Internet site that provides sports scores, news, and information”.
In Europe, ESPN distributes X Games-branded video clips to leading European mobile operators including O2. Coverage includes same-day highlights and medal runs from X Games events, as well as clips from over 500 hours of archival footage.
The Latin American operations will include SMS campaigns in Argentina, Brazil and Mexico, and a partnership with Digital Orchid to distribute ESPN-branded content such as wallpapers and ringtones of sports icons and teams.
Mexican operator Telcel is launching the first mobile sports video offering in Mexico from ESPN and MobiTV, which will include highlights, commentary and analysis from SportsCenter Latin America, Fuero de Juego and Beisbol de la Noche.

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