Informa Telecoms and Media has released the Mobile Distribution and Retail report indicating that “the mobile industry has been moving away from a vertically integrated model controlled by operators and manufacturers, to a more complex horizontal, layered structure, creating new challenges and opportunities for distributors and retailers of cellular phones and data services”. Direct channels had a 24% market share of mobile content in 2005, but this will increase to 42% by 2010 according to Informa.
Informa also reported that the global retail market for mobile data in 2005 was US$20 billion (excluding p2p messaging and prepaid top-up). This is expected to grow to $47 billion by 2010, although the press release I received said it was set to “grow by about 130%”, and those figures don’t add up.
UPDATE: Well, I got an explanation…it will increase by 130% not increase to 130%, so you multiply it by 2.3. Basic maths error on my part.
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