Blog Post

Microsoft Plays Catchup With Online Advertising

The $1.4 billion MSN made from online advertising last year pales next to Yahoo’s $4.6 billion and Google’s $6 billion share of the market but Microsoft is pulling out the stops to change that. This is the year when Microsoft takes responsibility for its own advertising destiny: Yahoo’s paid search sales have dropped to three-quarters already and will end in a few months; the company that didn’t even have a search engine in 2001 will switch pay-per-click sales to its own adCenter. But Joanne Bradford, corporate vice president for global sales and marketing, tells Reuters Microsoft isn’t looking for domination: “The online advertising market is growing at such a rapid pace and we want to participate in some of that. …This isn’t a winner-take-all proposition.”