Mass Market Mobile Content Stores (PDF)

Bango and July Systems have teamed up to offer a “smart retailing solution” for businesses wanting to sell mobile content. The system allows companies to “offer promotions, bundles, and flexible pricing such as try-before-you-buy, rentals, subscriptions or pay-per-use with real-time refresh of the display”. They can also accept payment through a mobile operator bill, credit/debit card or PayPal, and in many different currencies.
This sort of technical know-how isn’t available to most businesses and solutions such as these will boost direct-to-consumer sales, which is predicted to increase dramatically over the next few years.

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