Indian Media Industry To Grow By 19% To $18.6 Billion By 2010: FICCI-PwC Report

DNA: This is boom time for Indian the Indian entertainment and media industry. The sector is expected to grow at 19 per cent to Rs 83,740 crore ($18.6 billion) by 2010 from its current size of Rs 35,300 crore ($7.84 billion), says a report by the FICCI-PricewaterhouseCoopers.

“Two factors that will contribute to the growth of the industry are low media penetration in lower socio-economic classes and low ad spends….. but efforts to increase it even slightly are likely to deliver much higher results,” PricewaterhouseCoopers’ Entertainment and Media practice Executive Director and leader Deepak Kapoor said in a statement.

The The Economic Times reports, quoting the FICCI-PwC report, that total online advertising industry is expected to touch Rs 750 crore ($166 million) by 2010, from the current Rs 100 crore ($22.2 million).
“With an estimated 28 million Indians already hooked on to the internet, internet advertising in India is presently worth Rs 100 crore ($22.2 million). With the broadband slowly becoming popular, the segment would show a compound annual growth rate (CAGR) of 50 per cent. Television would dominate the industry with the size growing three times from Rs 14,800 crore ($3.3 billion) to a whopping Rs 42,700 crore ($9.5 billion) by 2010 with the CAGR at 24 per cent.
Update 1: Indiantelevision.com has more details. Radio industry is epxcted to grow only by 1 per cent, although there could be growth in mobile music.

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