A nice story on the predicament of the wireless operators and content companies – on how much should each take home. Arun Sarin, CEO of Vodafone, vehemently denied an alliance with Disney at the 3GSM conference in Barcelona last month. But the question is how long can operators stay away from content when the revenues from voice are dwindling. The other key issue is how will the revenue shares work out? The wireless companies want 40 to 60 percent of the mobile media profits, which media companies are not willing to part with. The stakes are highâ
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