Precor.com: Web Marketing Manager

The Web Marketing Manager is responsible for the development of the strategic direction and tactical implementation of a comprehensive web strategy for Precor.com. Expectations for the role include: managing Precor.com for optimized performance across various user experience metrics; managing acquisition programs to drive efficient traffic and conversion; working with colleagues in Precor offices around the globe to ensure effective implementation of their web marketing programs; ensuring consistency of representation of the Precor brand; and keeping all site content accurate and up-to-date. Individual will also be responsible for managing external agency.

SCOPE OF POSITION

Individual reports to the VP, Consumer Division. This position involves a high degree of interface with other departments including sales, divisional product managers as well as customers and outside agencies. This position will have a Marketing Coordinator with a dotted-line reporting relationship.

The ideal candidate is strategic and analytical – possessing the ability to see the รข

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