Nickelodeon Continues Multiplatform Programming Experiments; Commits To Multi-million Dollar Develop

The new programming slate Nickelodeon is showing off for its upfront ad presentations includes a number of programs developed from alternative platforms — including video games, broadband and even a podcast. (Nick Jr. has ordered 26 5-7 minute episodes of musical animation series “Wow! Wow! Wubbzy” (26 episodes premiering in 2007), originally launched as the net’s first podcast.) Cyma Zarghami, president, Nickelodeon and MTVN Kids and Family Group, told the upfront audience (via B&C): รข

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