Stephen Andrade, NBC’s VP of interactive development: “We were concerned about building their corporation instead of ours, since it’s our video,” he said. “We would like to make it as easy for people to share as we can, so we’re trying to provide as many tools as we can to do that.”
And that’s what they call sharing, ladies and gentleman. End of all troubles for NBC. I rest my case…
Poor Stephen…he must be having a tough day internally today after giving those quotes.
Update 1: Steve Hall on AdRants says it best: Sadly, it’s about control – that archaic term old school companies cling to like a polygamist clings to his three wives. Limiting their content to a static, non-community like site isn’t going to gain the publicity or viewership that a YouTube release can achieve.
Update 2: So does Terry Heaton: “This is an amazing statement to me, because beneath it is an assumption that’s simply untrue. That is that there is no benefit to NBC in running their content unbundled from NBC infrastructure. This reaction is typical (and believe me, I know) of media companies who are stuck in Media 1.0 distribution paradigms, but it is self-destructive.”
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post