Another example of content being used to promote hardware…Memory Corp is offering free content to buyers of its memory cards. “All Memory Corp standard memory card customers will receive a free user account and a gift voucher offering free downloads of games, applications and movies…Users have a choice of more than 5000 pieces of content including more than 40 games and applications available for free. All major mobile platforms are catered for including J2ME, Windows Mobile, Symbian, PALM and RIM Blackberry.”
The press release describes this as a move into mobile content but I think it needs a bit more to be classed as that…
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