Jupiter Research provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the business impact of Internet and emerging consumer technologies. Jupiter Research is based in New York City.
Job Description:
As an online advertising/marketing analyst at Jupiter, you will design and create research that helps our clients advertise and market effectively online, as well as helping our clients to increase brand strength and sales to consumers. You will collaborate with other Jupiter analysts who specialize in vertical industries such as health, retail, consumer packaged goods, travel, and financial services; you will also work with experts in horizontal disciplines such as e-mail and search engine marketing, survey design and forecast modeling to design research strategies and write research reports. You will serve as a trusted advisor to our clients, fielding inquiries by phone and presenting research to client teams on site.
Responsibilities:
– Maintain expertise in the cutting edge of online consumer marketing and advertising
– Understand the general key questions facing Jupiter clients and business-to-consumer marketers in using the Internet effectively to maximize revenue
– Responsively answer client inquiries by phone
– Build and maintain relationships with leading consumer marketers
– Speak at industry events
– Identify opportunities to propose custom research solutions to client questions
– Write research reports, create PowerPoint presentations
– Help develop Jupiter’s advertising and marketing research agendas and set and achieve deadlines for research design, execution, report writing
– Work with the Jupiter Research sales team on request to develop demonstrate the value of a JupiterResearch relationship to sales prospects and help develop new business
Job Requirements:
– Minimum 3-5 years’ online marketing experience with expertise on core online marketing tactics, including e-mail, search, online advertising, customer segmentation
– Experience and interest in the consumer healthcare industry a big plus
– Bachelors degree with strong academic record; masters degree preferred
– Excellent oral and written communication skills
– Strong analytic ability (critical thinking & data analysis)
– Ability to articulate and substantiate strong point of view
– Poised and authoritative presence when speaking to senior executives and the press
– Ability to travel as needed
Contact Info: Send resumes to advertisinganalyst@jupitermedia.com
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