This interview with David Gosen, Acting CEO of I-play, has some interesting views…I like his point that games do not have to overly target women to be appealing to them.
“I think this totally integrated gaming experience across multiple platforms is a great challenge, and I think is probably today not where the focus needs to be,” he said. “The focus needs to be on getting the core mass market into core gaming. What we mustn’t do is overcomplicate things so that we frighten people away from an industry that has mass market potential. We have to make it easy to access a game. They have to be able to navigate carrier decks in an intuitive way, and download a game quickly and effectively and of high quality.
I think what you’ll start to see is a world where if you play a game on your PC such as The Sims, you can download your character on mobile phone, and then at the end of the day upload it back to the PC. So I think as design and development improvements like that come, you’ll start to see the web-mobile link be formed and forged.”
I don’t see much of a contradiction between integrating games across multiple platforms and seeking not to confuse customers. This is because integrated games target a different audience than the casual gamer. If someone is looking for a puzzle game to pass the time they need to be able to easily navigate the portal to get what they want. If they are a big fan of The Sims and want to get the mobile application to run their characters they’re not going to go browsing through the carrier deck — they’ll either download it from the EA site or they’ll use the search function in the portal, because they know exactly what they’re looking for.
Related stories:
–Behind the Scenes on 24: The Mobile Game
–Empire Earth Mobile รข
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