Aina Group, a regional Finnish content and service provider, and Nokia have announced an agreement to develop a unique media-based mobile virtual network operator (MVNO) concept, says a report in eFinland. Apparently it’s expected to respond to “the challenges the traditional media and the ICT industry are facing”.
This media-based MVNO concept will generate revenues not only for operators, but for media companies as well. Aina Group offers personalized services for niche consumer segments, such as newspaper subscribers, on regional basis, and solutions for enterprise and public sector customers in Finland. Says Jaakko Nevanlinna, CEO, Aina Group. “The readers of the local newspaper will benefit from our Armas GSM subscription that offers mobile services such as news, events, directories, weather and special offers from local shops.”
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