Adobe expects mobile to be an increasingly important part of its business as its document sharing and Flash animation software get put on more phones.
“We certainly like to believe that as rich media is being consumed more on these devices … that both Flash and Reader become essential part of these devices … We are vigilant to make it happen,” said COO Shantanu Narayen. Its targeting handset makers and telecom operators.
The big benefits Flash and PDF have on mobile phones is that once they’re installed on the handset material only has to be programmed once to be played on any device. This is a boon for content developers, although other formats like Java have much higher penetration at the moment.
Related stories:
–Adobe Releases New Flash Mobile Version
–Macromedia Acquires UK UI Firm Mobile Innovation
–Flash Increases Mobile Penetration
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