Advertising In Mobile Reality Shows

Rafat has already reported on Bunim-Murray Productions launch of a mobile-specific spin-off M Theory Entertainment, but this article adds some interesting news on advertising. “At this point, said Carson, advertising featured on M Theory’s mobile productions will remain primarily in the product-placement realm. Product placements are prevalent in the firm’s television productions, and advertisers selling consumer electronics and gaming products have expressed interest in extending those placements to M Theory’s mobile programming…At this point, mobile content creators and distributors seem more focused on getting their programs in the hands of consumers than they are with designing ad placement opportunities.” But you can bet they’ve got it in the back of their minds, and product-placement advertising has the advantage of not using additional bandwidth.
I also noted that the company doesn’t distinguish much between mobile phones, other handhelds, iPods and so on (except in a technological sense, I imagine), something I think will be a growing trend. There are predictions that only half of the devices that access broadcast mobile TV will be mobile phones.

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