Real World Creators Bunim-Murray Productions Launch Digital Media Spinoff

Bunim-Murray Productions, the TV production company behind hits as MTV’s “The Real World” and Fox’s “The Simple Life,” has launched a new company called M Theory Entertainment, focusing on new media initiatives.

The division will be overseen by Joachim “JB” Blunck in an extension of his current role as senior VP, digital content. The division will develop fresh content while adapting BMP’s existing programming for the Internet and mobile wireless devices.

Among the projects in the works: 36 “mobisodes” produced for “The Simple Life,” to be available through Verizon V-Cast; original content for Amp’d Mobile and mobile content aggregator Proteus; 20 segments of the digital series “T.J.’s Tips and Tricks” and “The Real Mean Girls”. Also in the
works are a half-dozen new websites using user-generated content — such
as Hams.tv, an online talent competition.

Comments have been disabled for this post