Ingenious To Invest $87 Million In Mobile & Online Games

UK-based specialist media investment and advisory firm, Ingenious Media, is launching a news venture fund with plans to invest up to $90 million in the interactive entertainment industry. Ingenious Games will be the new arm and will enable individuals to invest in a portfolio of video games across a range of genres and platforms, including PC, current and next-generation consoles, online gaming and mobile. The investments will be spread across development, porting, licensing, marketing and prototyping, in line with other Ingenious investments in the media industry.
Meanwhile, Ingenious is planning an IPO on AIM in London, and recently hired a former BSkyB chief as chairman. Tony Ball now chairs the company that Ingenious founder and chairman Patrick McKenna hopes will raise about $440 million to invest in TV, music, interactive entertainment and film.

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