Adidas to Launch Branded RSS Newsreader For Football News

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That’s all I know, from a one line description of a story in the latest NMA magazine in UK (it is behind a pay wall): Adidas is launching a branded desktop RSS reader, enabling football fans to receive news feeds from Radio 1, Yahoo and Sky through a desktop David Beckham.

Does anyone have subscription to NMA or have more details?

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Rafat Ali

I do know that a few companies have done it, but in a dekstop-alerts-very-non-rss-friendly type of way. I know SBC has a branded reader for college students called Project DU:

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