Yahoo! India Appoints Partner Agencies For Its Digital, Offline And Outdoor Advertising; May Spend A

Exchange4media.com: Yahoo! India may spend Rs 10 crore ($2.2 million) on its digital and offline media advertising campaign in the coming year. It also appointed its partner agencies following a multi-agency pitch. Neo@Ogilvy (formerly Ogilvy One), The Media Edge (TME) and Clear Channel have been appointed as the partner agencies for digital media, offline media and outdoor, respectively.
Neville Taraporewalla, Director and Country General Manager, Yahoo! India, said, –

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