Turner Signs Multi-Brand Content Deal With Cingular For 3G Video


Turner Broadcasting has signed its most extensive wireless video distribution deal yet, agreeing to provide Cingular with branded video content from CNN, Cartoon Network, Adult Swim, Turner Classic Movies (TCM) and Nascar.com. The first four will be available as part of Cingular’s unlimited data plan. Nascar.com will be a premium channel with race previews and a weekly race review but none of the frills of versions with in-car sound and the like.
This looks like the opening volley of a video content burst from Cingular, which launched premium streaming Cingular Video last December with Turner’s TW sib HBO. All but TCM and Nascar.com should be available Tuesday.
Dennis Quinn, TBS EVP-business development, says the company has a couple of goals: “Trying to generate value and grow a business similar to broadband and cable.” (More from this interview can be found here.)
The deal includes:
TCM: No movies are included in the first mobile deal for the classic movie net, which will serve up original movie trailers, clips, famous movie scenes, cartoons, shorts, etc.
Cartoon Network: Video from CN original toons including “The PowerPuff Girls.”
Adult Swim: CN’s late night cartoon haven for grown-ups, will offer up Harvey Birdman, Attorney at Law, and Aqua Teen Hunger Force among others.
CNN: Treading carefully to make sure affiliates don’t feel threatened, CNN will provide VOD of the hourly updated “Now in the News”” along with other news programming.

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