If you read one article this week, read this one: something we have harped about on and off over the last few years..despite all the hype, activity and the money in the mobile content industry, the price of mobile content is too high. Bottomline.
“Some companies steadfastly maintain that consumers are prepared to pay a premium for mobile and that extends to content. Musiwave, for instance, resolutely believes that operators do not have to revise their mobile music download pricing, despite the glaringly obvious fact that full-track downloads can cost up to $2.63, while music download via iTunes costs $0.99.Without compelling content, there is a strong argument to delay the inevitable introduction of flat data-rate pricing. Mobile content usage is a snacking phenomenon, where users dip-in, dip-out; so why trap the user on a monthly subscription? There is a growing need for flexible pricing schemes that reflect the mobile industry: hourly, daily and weekly prices. 3 is one operator that is allowing its users to rent content, and this is proving to be very successful. As no doubt would content previews. But none more so, than just lowering the price.”
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