Variety’s got an interesting piece on the shrinking difference between mobile content and mobile marketing, using as an example the single Any Motion by Lee Hyori…which is actually an ad for a $600 Samsung phone. “But it was so popular, it graced the top of the pop charts. The $2 “Any Motion” ring-tone was even downloaded to people’s cell phones more than 3 million times.”
The writer isn’t pleased with the phenomonen, which is strange — wouldn’t he prefer not to receive advertising unless he really wanted it?
Another interesting comment…”As Richard Siklos put it in a recent New York Times column, cell phones hold the same allure for media companies as China does — they represent a vast, untapped market that hasn’t yet translated into a viable business.”
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