Mobile Phones Ringing In Hybrid Content

Variety’s got an interesting piece on the shrinking difference between mobile content and mobile marketing, using as an example the single Any Motion by Lee Hyori…which is actually an ad for a $600 Samsung phone. “But it was so popular, it graced the top of the pop charts. The $2 “Any Motion” ring-tone was even downloaded to people’s cell phones more than 3 million times.”
The writer isn’t pleased with the phenomonen, which is strange — wouldn’t he prefer not to receive advertising unless he really wanted it?
Another interesting comment…”As Richard Siklos put it in a recent New York Times column, cell phones hold the same allure for media companies as China does — they represent a vast, untapped market that hasn’t yet translated into a viable business.”

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