IPTV World Forum is on in London this week, and some coverage from IPTV News:
– Stay Out of the Content Business, Telcos Warned: “Telecoms companies are trusted by consumers to provide connectivity around the home. While content is king, content wants to be on every single platform so if you focused your entire strategy on content then you might miss other pieces like provisioning and customer care, billing and being a trusted provider in the home. Telecoms companies have the tools for that today and it is where they have to focus their strategies. Ultimately most content will be available on most platforms and it won’t be a critical differentiator.”
– Tier one telcos: “When Selling IPTV, Make it Simple”: Andrew Burke, CEO of BT Entertainment Division: “From a marketing perspective, it is TV, not IPTV. The consumer doesn’t know what IPTV is…Once the customer has signed up for the service they can find out about the rest, but you need one simple marketing message.”
– “Water cooler” TV will survive, but not in its present form: “In the same way that television channels broadcast new content, people that own content [in the new model] will want to make a buzz out of their new offers. Maybe it will be distributed in a different way to television but they will still want that ‘water cooler’ moment.”
Also released at the conference, the first issue of IPTV News Analyst..you can download the first issue for free here: good stuff about worldwide developments in the IPTV sector…
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