Broadband Content Bits: March 6, 2006:

NCAA Webcast For Free: The launch of NCAA March Madness on Demand, the online video player that will stream the first 56 games of the 2006 NCAADivision I Men’s Basketball Championship as they are broadcast by CBS Sports (game action only) beginning on March 16th.

CNN.com Looking for Pipeline Distribution: No figures on Pipeline yet, but CNN says it is loooking beyond CNN.com as a distribution vehicle.

Brave New TV Land: The Tonight Show with Jay Leno, for instance, has an “embedded” writer-producer whose job is to focus on the best bits for nonbroadcast platforms. In dramas, Law & Order producer Wolf envisions shooting more close-ups to accommodate smaller screens, as well as edgier scenes that might help sell downloads but wouldn’t get past the networks’ censors.

National Lampoon’s Incubation Labs: The online studio will serve as a platform to develop comedy material for all of National Lampoon’s media properties.

ITV goes DIY in UK: A broadband internet experiment by ITV on the south coast could become a blueprint for the rest of the network.

Today’s BCB is sponsored by thePlatform.

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