A good story on how the talent agents are different in their approach to the creative guilds, when it comes to revenue share from TV content played on new platforms like iPods.
Usually talent firms take a back seat to artist unions like the Screen Actors Guild, the Writers Guild of America and the Directors Guild of America when it comes to overall compensation structures for their clients, and even though the two groups are in agreement, they are taking different public approaches.
While the guilds took shots at ABC for its formula for residuals off of iPod downloads, releasing pointed statements Feb. 28 calling into question the current financial setup for the new platforms, the agency trade group Association of Talent Agents issued measured words earlier that month. In what it called a resolution, the ATA called any deals currently being made involving the repurposing of content in new platforms “nonprecedential.” In other words, the talent agencies are pussyfooting…
But like the guilds, what agents do not want the studios to do is account for new platforms the same way they account for home video royalties, in which only 20 percent of revenues go back into a pot to be split by the creative entities that made the content and 80 percent remains with the studios, ostensibly to defray production and distribution costs.
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