Industry And Consumers At Odds

This is a bit of a follow on from the RBC Capital Markets consumer survey written about below…at the Mobility Evolution Conference in New York the company asked industry executives what they thought about the future of mobile content, and found it to be at odds with the consumer reports. An informal survey of 100 mobility experts found that 63% believed that consumers wanted to watch TV or movies on their mobile devices (compared to 23% of consumers saying they did) and 72% “felt that consumers would tolerate advertising on their mobile device if it lowered their costs” (the consumer survey found only 20% agreeing to this).
Of course, when experts say that consumers want to watch TV on their mobiles they may mean a fifth of consumers want to watch TV on their mobiles…they could consider that to be enough.
The survey of industry experts also found that “higher costs to consumers and spending on infrastructure were identified as the two biggest challenges in developing an ultimate “all-in-one” product รข

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