The focus on Yahoo Media Group may have kept some of the search/media company’s other opportunities in the shadows. COO Dan Rosensweig pitched one of those — Yahoo Groups with its 90-million or so users — to AAAA attendees at the annual meeting in Florida last week as a targeting opportunity. His message, via the Times: it’s time to realize the power of consumers moving to consumer, publisher and distributor. An important message to get across in today’s environment albeit one I would have hoped most of the audience grokked by now.
But with all the emphasis on user-gen and its real or projected commercial value, it’s just as important to keep an eye on the millions of passive consumers who don’t want to have anything to do with rolling their own. I can’t quote actual ratios but for every person who knows (or wants to know) how to put together a playlist or votes for articles there are a lot who still just want to turn on whatever device they’re using and be entertained or informed.
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