Energizer Bunny Goes Mobile

Traditional battery manufacturing giants such as Gillette and Energizer Holdings, while dominating the world of electronics, have had minor impact in the fast growing mobile business. That might very well change …. soon.

I recently chanced up a AA Lithium battery-based charge pack made by Energizer Holdings, that uses some amazing circuitry allows you to charge your mobile phone, at least one or two times.

Till recently, you could buy big and bulky AA (or AAA) battery based charger packs and use them to charge electronic devices. Many of them were bigger than the “charger” itself, and were clunky and cumbersome to tote around.

Energizer charge-pack is actually pretty sleek — almost like an iChat camera on Atkins diet – and weighs next to nothing. It has a top port, where you can attach a small charge cable (one end looks almost like a headphone pin) which can then fit into the mobile phone socket. I saw one that worked well with Nokia phones.


St. Louis, Missouri-based Energizer, well known for its (mildly annoying) Energizer Bunny advertisements, was showing off this cylindrical tube type device at the 3GSM, some of my sources tell me, and in fact it might be the best gizmo on display there.

Why? Because, cellphones have an uncanny way of losing charge in middle of nowhere. And most of the time, most, if not all of us, tend to forget our chargers at home, especially when flying overseas. AA-batteries are pretty easy to find pretty much all across the planet this could be a device that become indispensable for globetrotters.

These type of charge-packs could easily become the transitionary devices before fuel cells become mainstream. A lot of start-ups such as Energy Related Devices, Inc., are currently developing small fuel cells for mobile phones, portable electronic devices and laptops. (I wrote about this trend for Business 2.0 last year.)

PS: Sorry for the photo quality. I do need to get myself a digital camera. These cellphone camera are not cutting the mustard, so to speak. Any suggestions?

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