Media Barons Dream Of A Mobile Nirvana

Big media companies are salivating at the prospect of getting a healthy chunk of the rapidly growing mobile content pie…this article focuses on Australian media which has the general strategy of partnering with big internet companies like Yahoo and Microsoft. And News Corp, of course…Rupert Murdoch was born in Australia so there’s still that attachment to the company, despite the fact it moved to America.
There’s some interesting comments…”I’d like to meet the person who can define entertainment. In five year’s time we might look back and say ‘So that’s what it is’ but at the moment no one can say,” says Chris Coone, group mobile director at ninemsn.”
And here’s one of the most sensible comments I’ve heard in a while: “Jason Jercinovic, chief executive of Communicator Interactive, says marketers need to understand that increasingly the consumer will control the content rather than the media owner, a trend already well advanced with the rise of personal video recorders and file sharing that enables TV programs to be downloaded from the internet…”Disney is going to say ‘Here’s the Bambi movie to your mobile’. I say ‘I don’t want to watch the one-hour movie, I want the death scene, now’…Disney might not like it but that’s the reality. Consumers are going to demand the same relationship with content as they have on the internet.”

Comments have been disabled for this post